Please enable JavaScript.

Coggle requires JavaScript to display documents.

CHAPTER 5 : Products - Coggle Diagram

- - - - Anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
    - - A form of product that consists of activities, benefit, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything.
  - - - Core
      - Problem-solving benefits
      - Services that consumer seek
    - - Design
      - Packaging
      - Quality level
      - Brand name
      - Features
    - - After-sale services
      - Warranty
      - Product support
      - Delivery and credit