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CHAPTER 4 : Market Segmentation, Targeting and Positioning - Coggle Diagram
CHAPTER 4 : Market Segmentation, Targeting and Positioning
Market Positioning
Define
Arranging for a product to occupy a clear, distinctive and desirable place relative to competing product to target market consumer
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Market Targeting
Define
Evaluating and comparing the identified group and selecting one or more of them as the prospects with the highest potential.
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Market Segmentation
Define
Divide a market into smaller groups of buyers with distinct needs, characteristic or behaviors that might be separate the product.
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