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Introduction to Marketing, 2.Eight demand states, ii. Demographic, vi.…
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ii. Demographic
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1).Age and life cycle(Crest and Colgate, Honda)
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- Effective Segmentation Criteria
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a.needs, wants and demands
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Definition of needs, wants
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- Influence Factors Between Purchase Intentions and Decision
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3).Learning
Learning is produced through the interaction of drives, stimuli, signs, responses, and reinforcement
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