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5 Reasons Why the Sales Funnel is Important for Entrepreneurs, Why is the…
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Attracting new leads
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Of course, the question then becomes: What’s the right content?
That depends on your business, your industry and the type of leads you want to attract.
Think about what you’re an expert in and what problem(s) you solve for your customers. Your content should be valuable to your target audience and answer a question or problem that they have. Format-wise, this can be a downloadable ebook, an online quiz, etc.
The key is that you capture at least everyone’s email when delivering the content they want. That way, these prospects are now in your funnel for you to nurture and build a relationship with.
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sales funnel
let’s establish the difference between a sales funnel and a sales pipeline. They are often spoken about interchangeably but have some key differences. Your sales pipeline is a visual representation of the stages your prospects have to complete before they become a customer. Your sales funnel, on the other hand, is a visual representation of the conversion-rate between each of those stages.
Your primary goal should be to move as many prospects as you can all the way through your funnel, and in turn, achieve a high conversion-rate. According to Marketo, as many as 96% of your website visitors are not ready to make a purchase yet. But, that doesn’t mean they won’t be further down the line.
SalesForce discovered it can take between six and eight touches to generate a viable sales lead. A robust sales pipeline paired with an effective sales funnel can help you transform these visitors into customers over time and manage the process efficiently.
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