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High-Impact Business writing - Coggle Diagram
High-Impact Business writing
Lession 1: Knowing your Audience :
OVERALL: :unlock:
consider
how tone and level of formality
impact your message
examine other key aspects of business writing
including word and language choice, clarity, brevity, and the use of colloquialisms and business jargon
3 points Knowing your TA
Engage your reader
Step 1
: thinking about your goals and responsibilities as the document’s author
make it immediately clear that
you are saying something valuable
Step 2:
continuously offering meaningful content. State facts, evidence, and results of studies; this is an effective means of establishing credibility
Step 3
: Present your facts chronologically or in order of complexity or importance.
Getting to your point
make your document more inviting,
get to your point quickly
EXP:If your document is a letter, you might want to
open with a brief pleasantry
, but don’t dwell on it or be too casual or unprofessional. A single sentence or two is sufficient— then get to your point.
writing for senior managers,
be very clear before you begin
, addressing that manager’s primary concerns and questions.
Learn about the expectations regarding content, level of detail, and their current perspective on the topic
Writing to your reader
writing for a large, diverse audience, the general public, or people who may not be too knowledgeable about a topic:
writing should be
clear, concise, and respectful
write from the reader’s point of view
learn as much as you can about your readers’ knowledge of the topic, perspective, or position, and their need for the information
tone of goodwill and strive to sound as if you were conversing live
