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Marketplace Best Practices by Tom Mcfadyen - Coggle Diagram
Marketplace Best Practices by Tom Mcfadyen
SECTION I: WHAT IS A MARKETPLACE?
Chapter 1 Platform Economy
1.1 The Platform Revolution
1.2 Pipeline vs. Platform
1.3 Network Effects
1.4 Flywheel Effect
1.5 Are Platforms Too Powerful?
Chapter 2: Marketplace Maturity Model (MMM)
2.1 Maturity Level 1: First-Party eCommerce
2.2 Maturity Level 2: Dropship
2.3 Maturity Level 3: Third-Party Marketplace
2.4 Maturity Level 4: Quantitative Management
2.5 Maturity Level 5: Optimizing
Chapter 3: B2C v. B2B v. C2C v. C2B
3.1 Business-to-Consumer (B2C)
3.2 Business-to-Business (B2B)
3.3 Consumer-to-Consumer (C2C)
3.4 Consumer-to-Business (C2B)
3.5 Hybrid Marketplaces
Chapter 4: Marketplace Features
4.1 Operator Features
4.2 Seller Features
4.3 Customer Features
4.4 Other Characteristics
Chapter 5: Marketplace Financial Model
5.1 Types of Revenue
5.2 Types of Expenses
5.3 Financial Model
5.4 Optimization
SECTION 2: WHO IS CAPITALIZING ON THE MARKETPLACE MODEL?
Chapter 6: Marketplace History
6.1 Pre-Industrial Revolution (Before 1800)
6.2 Industrial Revolution and Physical Marketplace (1800- 1960)
6.3 Early Digital Marketplaces (1960 – 1995)
6.4 The Dotcom Era & Bubble (1995-2002)
6.5 Ecommerce Mass Adoption (2002-2010)
6.6 Marketplace Mass Adoption (2011- To Date)
Chapter 7: Marketplaces of Today & Tomorrow
7.1 Top marketplaces around the world
7.2 Marketplace Trends
7.3 Types of Marketplaces
Chapter 8: Services Marketplaces
8.1 Early Services Marketplaces
8.2 Services-Only Marketplaces
8.3 Products + Services Marketplaces
8.4 Digital Services & Products Marketplaces
8.5 Managed & Regulated Services Marketplaces
8.6 Features of Services Marketplaces
8.7 Success of Services Marketplaces
Chapter 9: Horizontal Business Case Study – Amazon
9.1 About Amazon
9.2 Market Landscape
9.3 Marketplace Strategy & Revenue Model
9.4 Amazon Innovations
9.5 Business Impact
Chapter 10: Grocery Business Case Study – Instacart
10.1 About Instacart
10.2 Market Landscape
10.3 Revenue Model
10.4 Challenges
10.5 Business Impact
Chapter 11: Services Business Case Study – Uber
11.1 About Uber
11.2 Market Landscape
11.3 Revenue Model
11.4 Challenges
11.5 Business Impact
Chapter 12: B2B Technical Case Study – Z-Tech, a part of AB InBev
12.1 About MiMercado and Z-Tech
12.2 Market Landscape
12.3 Revenue Model
12.4 Challenges
12.5 Solution
12.6 Business Impact
Chapter 13: Loyalty Technical Case Study — Livelo
13.1 About Livelo Brasil
13.2 The Challenge
13.3 The Solution
13.4 Business Impact
Chapter 14: B2C Technical Case Study – Best Buy Canada
14.1 About Best Buy Canada
14.2 Marketplace Landscape & Challenges
14.3 The Solution
14.4 Business Impact
SECTION 3: HOW CAN YOU PROFIT FROM THE MARKETPLACE MODEL?
Chapter 15: General Architecture
15.1 Marketplace Architecture Overview
15.2 Marketplace Dataflow
15.3 More Complex Marketplace Architectures
Chapter 16: Build, Buy, or Rent a Platform?
16.1 Understanding “Cloud” and “as a Service”
16.2 Building a platform
16.3 Buying a platform
16.4 Renting a platform
Chapter 17: Payments & Taxes
17.1 Traditional eCommerce v. Marketplaces
17.2 Payment Considerations
17.3 Movement of Money
17.4 Fraud Detection & Prevention
17.5 Challenges & Best Practices
17.6 Essential Criteria for Selecting a PSP (Payment Service Provider)
17.7 Taxes
17.8 South Dakota v. Wayfair – Economic Nexus
Chapter 18: Seller Acquisition & Management
18.1 Seller Acquisition Process
18.2 Seller Onboarding Process
18.3 Common Mistakes of Seller Onboarding
18.4 Creating Seller Policies
18.5 Creating a Marketplace Seller Guide
18.6 Supporting Sellers for Growth
Chapter 19: Data – Catalog, Offers & Orders
19.1 Product Catalog
19.2 Seller offers
19.3 Order Data and Workflows
19.4 Additional Data Tools
Chapter 20: Organizational Structure
20.1 Organization of Team Relationships
20.2 Organization for Growth Stages
20.3 Shared Support Functions
20.4 Key Marketplace Job Role Descriptions
Chapter 21: Key Performance Indicators
21.1 Core Concepts around Marketplace Business Model
21.2 Liquidity Metrics
21.3 Trust Metrics
21.4 Business Scale Metrics
21.5 Profitability Metrics
21.6 User Behavior Metrics
Chapter 22: User Experience
22.1 UX Approach to a Marketplace v. 1P Ecommerce
22.2 Design Focus Areas
22.3 Creating a Smooth Customer Journey
22.4 Best Practices for Marketplace UX Design
22.5 SEO for Marketplace
22.6 Customer Support & Returns
22.7 Seller UX
Chapter 23: Marketing an Online Marketplace
23.1 Know the Audience
23.2 Content and Messaging
23.3 Messaging Cadence
23.4 Messaging Channels
23.5 Marketing Technology
Chapter 24: Conversion Rate Optimization
24.1 What to Look For
24.2 Looking Beyond Conversion Rate
24.3 Top 20 Best Practices to Optimize Marketplace Conversion Rates
Chapter 25: Customer Service
25.1 Primary Functions of Customer Service
25.2 Communication Channels
25.3 Refunds
25.4 Appeasement
Chapter 26: Advanced Technical Features
26.1 Internationalization
26.2 Enhanced Seller Stores
26.3 Alternative Payment Methods
26.4 Quoting Capability
26.5 Enhanced Risk Management
26.6 Customer Loyalty Programs
Chapter 27: Advanced Business Models
27.1 Selling Both B2C and B2B
27.2 Digital Goods Marketplace
27.3 Federated Marketplace
27.4 B2B Procurement Marketplace
27.5 Selling Restricted or Controlled Products
27.6 Multi-Party Marketplaces
27.7 Community Building
27.8 Used & Refurbished Goods Marketplace
27.9 Fulfillment as a Service
Chapter 28: Marketplace Enablement Steps
28.1 Assessment & Planning
28.2 Business Preparation
28.3 MVP Build & Deploy
28.4 Platform Enhancement
Chapter 29: Implementation Methodologies & Tools
29.1 Implementation Methodologies
29.2 Tools for Implementation
29.3 Project Team Roles
29.4 Project Implementation Approaches
29.5 Post Launch Support/ Hypercare
Chapter 30: Ongoing Operations
30.1 Daily Activities
30.2 Weekly Activities
30.3 Monthly Activities
30.4 Quarterly Activities
30.5 Annual Activities
Chapter 31: Best Practices for Sellers
31.1 Marketplace as Sales Channels
31.2 Launching on a Marketplace
31.3 Customer Engagement & Product Strategies
31.4 Marketplace Advertising
31.5 Inventory & Order Management
31.6 Pricing Strategies
31.7 Shipping & Fulfillment
31.8 Marketplace Optimization
Appendix A Vendor List
Appendix B Top Marketplaces & Retailers