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10 THINGS YOU CAN DO TODAY TO INCREASE YOUR WEBSITE SALES, Sales technique…
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Build Trust with Testimonials, Associations, and Case Studies
Many companies already understand the importance of social proof, but if you don’t currently have a way to promote customer trust on your website, then you’re missing out on its rewards.
Things such as testimonials, images of your staff, and case studies about your products or services can go a long way to convince a visitor to choose you.
Marketingdonut also suggests that you get as much accreditation as possible to help boost your online reputation, especially if face-to-face contact with your customers is limited or even non-existent.
You can check out this list of testimonials from Westmount Signs to understand how they should be implemented.
Install live chat
Live chat tools are a fantastic way to generate ecommerce sales, but they can also be used to address any questions visitors to your site may have.
They’re also more likely to be used than a contact form because they generate an immediate response.
Almost every type of business website can benefit from this tool, even those who don’t do sales through their site. For a double bonus, you can also use this live chat tool to gather email addresses.
Not only do they have chat available directly on the site, but you’ll also receive a chat notification whenever you enter a page with a 404 error.
Address Objections
One great way to improve the quality of your website is to address any objections or questions that may not be directly answered through the content already available.
Take the time to go through your site and make a list of any hesitations you believe visitors may have based on the information already available.
Critically evaluate your site in this step—don’t just assume that the visitor will be able to find the answers. You want to ensure everything is easily accessible.
Once you’ve done this, provide a solution to the problems you uncovered. Not only will this increase conversions across your site, but it will also make it more user-friendly.
Perform A/B testing
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With all of the above suggested tips for increasing sales across your website, the one thing that is most important is to A/B test all of these changes.
Every business is unique, which means that their customers are unique, and certain things will work for some businesses that won’t work for others.
By A/B testing, you can be sure to find out what works best for your website.
Keep your home page simple, and Dont overwhelm your audience
This may be surprising to some of you, as many people assume you’re better off offering as many products as possible on your homepage to give your visitors a range of options.
suggests that offering fewer products on your page with more text describing a specific topic will actually increase overall sales. This works because it allows your company to focus in on one or two specific products and answer any possible questions visitors may have.
Though they offer thousands of gaming titles, you’ll often only find a few recent titles mentioned on their home page. Also, take note that above their fold, they often only present only a couple of calls to action.
Incorporate Upselling
How often does a sales person at a store try to upsell you a product? If they’re doing what their superior asked them to do, then your answer would be 100 percent of the time.
If people can upsell inside of a business, is there as reason you can’t upsell online as well? Shopify suggests that upselling is actually 20 times more effective than cross-selling online, even though we see the latter more often.
Dollar Shave Club does an excellent job of upselling on their blades page, as they draw you in with the promise of each blade being only a dollar, only to reveal more expensive, premium options.
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