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Succeeding at New Products the P&G Way: Work the Innovation Diamond -…
Succeeding at New Products the P&G Way:
Work the Innovation Diamond
Performance excepcional em desenvolvimento de novos produtos
A inovação ou diamante de iniciativas para guiar o desenvolvimento de novos produtos
As 4 pontas do diamante de inovação
Inovação de produto & Estratégia de tecnologia para os negócios
Clearly defined NPD goals
Role of NPD in Business goals
Clearly articulated Product Innovation Strategy for the business
Strategic arenas defined -- areas of strategic focus
Long term commitment
Strategic buckets
Roadmap in place
Clima, cultura, equipes e liderança
Senior management strongly commited to NPD
NP metrics are part of senior management's annual objectives
Business's climate supports entrepreneurship & innovation
Projects undertaken by clearly identifed team of cross-functional members
Senior management provides strong support & empowerment to team members
Team members accountable for project's end results
Recursos: Investimento & Portfólio de gerencia
Formal & systematic portfolio management process in place
Projects are aligned with Business's strategy
Resource breakdown reflects Business's strategy
Portfolio has excellent balance in project types
Sold job of ranking & prioritizing projects
Portfolio contains high value projects
Balance -- sufficient resources for number of projects
Sistema Idea-to-Launch: Stage-Gate
os 5 estágios
Discover
Design
Qualify
Ready
Launch
os 4 portões
Staff it?
Design complete? Start implementation?
Criteria met? Launch plan agreed?
Ready for launch?