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Marketing content workflow - Coggle Diagram
Marketing content workflow
SDRs & AE/PS- Demo & appointment call analysis
hubspot
email communication
zoom recordings
dialpad
Online content research
Competitors content :check:
Customers website
track website of all the leads we have in hubspot database. Track what blogs are they writing and what topics
Research the tool which can do this on scale. Scrap the hubspot database for companies website link and track scrap all the blog topics., services which they provide.
2nd phase: Check for appointments forms, what they are using?
Customers Company social media account
analyse Individual customer contractors social media
Research a tool that aggregates all social media accounts and alerts on specific topics or keywords used by these accounts which can trigger email.
Content from Field service companies connected businesses. Like equipment manufacturers.
Meetings with onbaording & CS team members
Onboarding & CS videos with customers
Zoom recordings
Type of content input
Video & audio
This tool needs to have transcript & faster production and sharing ability
Paid-Descrypt :check:
Online blogs & articles
Ahref
Text
Text analysis tool that can generate insights and look for patterns without wasting much time to go through the huge data of text. :check:
Free-Orangemining
SDRs & AE/PS interviews
Customer interviews by marketing
Website pages
Website blog
Case study process
downloading demo recording from zoom account of the relevant pod
adding it to descypt for transcription
videos
shreyas will edit these videos with additional graphics. 20 secs to 1 mins videos.
Supratika will give the additional script, time stamp, graphics to be used.
Supratika will give social media- linkedin, instagram, facebook & youtube descriptions and title.
Shantanu will publish on youtube, website, social media.
audio clips
audiograms
Transcript proofread
research analysis
Creating long-form and short-form emails
Blogs, case studies of sales, onboarding & customer success stories
Website feature enhancements and industry segmentation
To suggest conversation corrections for the AE/PS team for demo improvements. What we could show or what different we could have said.
V1-case study for the site with sales and onboarding- v1- without approval
onboarding v2 & customer success- business solutions.
v2- with more granular work & final approval- optimize for seo
email for campaigns.
onboarding emails
Onboarding Emails
NPS Campaigns during onboarding
Easily indexed and accessible for sales & AE/PS team
AE/PS Demo conversation correction scenarios.
Lead Gen Email Campaigns Content