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B&B Press - Existing Customer Nurturing (Delight The Client Stage) -…
B&B Press - Existing Customer Nurturing (Delight The Client Stage)
Nurturing ideas
Survey existing clients (service & product quality)
External workflow - order follow up (not order tracking but education), carbon balanced print (you saved x trees by ordering with use), Be Brilliant Club
Internal notification (sent to sales team to check - anniversary of being a customer, prompt to send gift)
Birthday messages / offers if we can capture D.O.B (tricky)
Monthly round up (not RSS) but 'what our customers have been doing'
Special offers / cross sell opportunities / reminders based on last order (can we estimate when a customers stock will need replenishing based on previous order quantity before sending a reminder)
Target market
Non specific but sectors include home improvements, education, showrooms, retail, charity
Personas
Marketing
Business Owners
Customer Data
Ensure Tharstern and HubSpot
are synched - Deal info, contact data
Finalise list of customer targets and review segmentation
Misc website
Gate content: landing pages with forms
Improve consistency of download design
landing page template