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(customer brand equity, reseach concept, relatation, introdution),…

- - - - H2: Destination brand awareness has a positive inﬂuence on destination perceived quality F
      - H3: Destination brand awareness has a positive inﬂuence on destination brand loyalty F
    - - H4: Destination brand image has a positive inﬂuence on destination perceived quality T
        
        H5: Destination brand image has a positive inﬂuence on destination brand loyalty T
- - - - characteristic superior
      - effect instution
        
        formal
        
        informal
  - - - communication
        
        past communiacation
        reduce behaviour uncertainty
- - - - measured using scale from Cerri Shpëtim
- - - - formal institution
      - interfim trust
      - develop market stitution fomal
        
        rarely directly
    - - superior competences
  - - - intetion
        
        social network
        
        sharing information
    - - exectutive
        
        take lng time
- - - - assessed via extrapolation
        method of comparing early versus
    - - the first is highest
- - - - with the questionnaire and a
      - postage-paid reply envelope were sent to a random sample of 600 firms and hotels in tourism region along the
        
        questionnaires and gain
        additional comments on the content and appearance
      - central coast of Vietnam
- - - - organizational climate
      - supervior support
      - entreprenours
    - - thriving at work
      - phychological capital
- - - - individual
      - group
      - organ
      - socia
    - - generate idea
      - promote soluti and prototypes
      - recognize problem
- - - - Self-efficacy, inner
        agent to direct individul behaviour, represents the general
      - hope goal agency and pathway
      - optimism positive event
      - resiliency bounce back from adversity, uncertainty
- - - - through social process
- - - - phong cách lãnh đạo chuyển đổi
        
        quá trình thay dổi
        
        bị ảnh hưởng
      - phong cách lãnh đạo giao dịch
- - - - hình ảnh chuyên nghiệp
      - tinh thần của nhân viên