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Sources of Marketing Information - Coggle Diagram
Sources of Marketing Information
Journals
General Marketing
Journal of Marketing
International Journal of Research In Marketing
Research Focus
Journal of Marketing Research
Journal of Consumer Research
Journal of Consumer Psychology
Science/Quantitative Focus
Marketing Science
Journal of the Academy of Marketing Science
Macro Marketing Focus
Journal of Public Policy & Marketing
Journal of Macro Marketing
Marketing Theory
International Focus
Journal of International Marketing
Historical Focus
Journal of Historical Research in Marketing
Advertising Focus
Journal of Advertising Research
Journal of Advertising
News/Magazine/Blog
Marketing
Marketing Week
Campaign
The Drum
Ad Age
Ad Week
Research
Research Live
Green Book
Impact Magazine
Institutions
Market Research
ESOMAR
Insights Association
MRS
Marketing
Marketing Science Institute
Advertising Research Foundation
Data & Marketing Association
Advertising Standards Authority
European Marketing Academy
Companies
Market Research
Nielsen
Kantar
Ipsos Mori
Gartner
Dunhumby
Wood Mckenzie
Gfk
IQVIA
Gallup
Yougov
B2B International
Flamingo International
Euromonitor
Mintel
Marketing
WPP
Grey
Ogilvy
Kantar
Wunderman Thompson
Omnicom
BBDO
DDB
Adam & Eve
Publicis Group
Leo Burnett
Saatchi & Saatchi
Epsilon
Interpublic
Mccan
Dentsu
B2B International
CARAT
Merkle
Isobar
Whitespace
Accenture Interactive
Edelman
People
Books
Textbooks
Principles of Marketing - Philip Kotler
Strategic Brand Management - Kevin Keller
Consumer Behaviour - (?)
Market(ing) Research - (?)
Digital Marketing - Dave Chaffey
General Reading (Marketing)
Marketing 4.0/5.0 - Philip Kotler
Positioning: The Battle for your Mind - Jack Trout
How Not to Plan: 66 Ways to Screw it Up - Les Binet & Sarah Carter
How Brands Grow - Byron Sharp
The Long & Short of It - Les Binet & Peter Field
This is Marketing - Seth Godin
The Halo Effect and 8 other Manager Delusions - Phil Rosenzweig
The Four - Scott Galloway
Permission Marketing - Seth Godin
The 22 Immutable Laws of Marketing - Al Ries
General Reading (Research)
Influence: The Psychology of Persuasion - Robert Cialdini
Public Relations - Edward Bernays
Propaganda - Edward Bernays