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Brand Map: David Riddle, Personal Branding Action Guide:
Branding is…
Brand Map: David Riddle
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Intergrity
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Life easier & simplier
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Key Contextual Drivers:
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Due to the fall we are mortal and imperfect in our memory, reasoning and choices.
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people are generally social, each in their own ways with their own limits
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Personal Branding Action Guide:
Branding is about where you want to be, your reputation and legacy.If the value you CAN provide is not in your brand, then your brand cannot be high-quality.Values + Action = Credibility = (what I believe) + (walking the talk) Turn your beliefs & values into demonstrable action and results.Credibility begins with personal integrity, then others must recognize "why" you are taking the actions you choose (tell them how your actions tie to your values).Focus on how people feel about you as that is the brand you are actually creating.Carefully inventory (in writing) who you are, what you would love to do, what it will take to do that and then fit that in your personal brand.Promote and position yourself to audiences who will find you and what you do relevant and compelling. Who is looking for someone with your skills, traits, and values? What are their functional and social/emotional needs you can fill to create a more enriching connection with you?Branding is communicating your brand with credibility while adjusting or aligning
with others so they can help move you to your goal.Ask, 'will a given action get me closer to my desired reputation and my legacy?'"Everyone has a personal brand, by design, or by default."See "Creating Your Personal Brand" a LinkedIn Learning Course by Lida Citroen
Brand Statement: As a purposeful and creative leader, I practice an outward-growth mindset by using empathy and serving others to find choices that make their life easier and simpler.
Elevator Speech
1: What do you do? I find and champion improvements to operational processes and systems. I want to share my knowledge and understandings with others so they can make their lives easier and simpler.
- Why are you unique? (What is your secret sauce or what makes you stand out?) My approach begins with being intentional to focus on the situation in order to understand it. Then I find the gaps and waste before I get creative as I collaborate with others to speed and smooth the flow of work.
- Tell a quick story of how (Context-Action-Result C.A.R). For example I was in a work-session with a group of users and managers. I heard their need to quickly and easily get the same metadata applied to a bunch of digital assets. So I spent some time thinking about that need, the workflow and the system. Then I identified some of the technical gaps and talked with the Developer of that system to better understand what was and wasn't realistic. Together we devised a method to use one asset as a template for others. So the data from one can now be copied to others. This approach eliminated errors with loading data from spreadsheets and was much more comfortable even for the weakest users.
Use this as a conversation starter. Use different versions based on the context and as you do find out about others so you can see relevance, connect and resonate more with them.
Life is an open system! God gives us freedom of choice as He has sent us to Earth away form His immediate presence. If while here we choose to become His agents, He can magnify His will through us. Meanwhile some men attempt to control others and force structure on us. God simply has the truth.
God==>(World)
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God created this world and sent us to it. He communicates with appointed prophets on behalf of the world. He communicates with us individually for us individually. God's message goes to the world in terms they recognize, relate to and resonate with. In turn as they give heed to the Word they can return to His presence.
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"When you're clear about your value proposition, about your target audience and goal that you have, then you're able to build influence. Building influence with the decision makers and collaborators in your work place means you're able to identify and response to their needs, but you also have a strategy for how you want to be known." Lida Citroen
People care most about their own stories. Stories tell & sell. People want a future so when the story you tell fits with the customer's dream you have someone hooked.
Strategy is bridging here and now to tomorrow & describes how to get there. Story matters because it provides connection and engagement for the journey from today to tomorrow. It is the stuff that people wake-up for and start their day with.
How we think and feel is in part a choice. The extent that our choice plays into that depends on our history and God given talents. Thus we can overlay our own map of life directly on the actual reality of life such that some of the hard facts of life poke up at our overlay/map. So much of life is choosing to change our thoughts and feelings so our map more closely follows the contours or the true reality.