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Ride-Hailing & Delivery – Grab, G2 - Coggle Diagram
Ride-Hailing & Delivery – Grab
Pandemic
Overcome
Raise safety and hygiene standards
Providing face masks and hand sanitisers to Driver and Delivery-partners
To check their temperature daily and submit it on the Grab driver app
Submit a medical certificate to prove they are free from COVID-19
Contactless delivery
Collaborating with local authorities and government
Collaborate with health experts
Providing 24/7 contact tracing support
Launched GrabMart
GrabMart
is an on-demand everyday goods delivery service
Educated our partners
About food hygiene and safety protocols
Offered vehicle sterilisation and installation of plastic dividers
Learned from the Frontlines of the Pandemic
Finance
Encouraging digital payments in Malaysia
Economy
Moving to digital platforms in the Philippines and Singapore
Healthcare
To set up and run vaccine centers
Allow drive-through for recipients on cars and motorbikes, and walk-ins
Competitive Advantage
Indonesia
Grab vs Gojek
Both are super apps in South-east Asia
Indonesia is the priority for both companies
Why Indonesia?
the world’s fourth most populous country
It accounts for 40% of Southeast Asia's GDP
It boasts unusually tech-savvy customers
Grab
Offers huge discounts
Focuses on food delivery industry
Partnerships
Payment group: Ovo
Ecommerce: Tokopedia
Gojek
Cashless payments: Gopay
Wide variety of services
To combat the epic gridlock in Indonesia
Go clean
Go glam
Go massage
Outside of Indonesia, Grab is the front runner
Because it operates in more markets than Gojek
However, inside of Indonesia there is no conclusive winning postion
Malaysia
Grab prevailed over Uber
Adapted to Customers' needs
Transportation Price
Grab
Cheap taxis and motorcycles
Affordable for customers
Uber
expensive black cars
Payment method
Grab
Option to pay by cash
Useful for unbanked customers
Uber
Credit card
Uber sold its Southeast Asian operations to Grab
Background
Services
Diversified fields
Grab Transport
:
The most well-known and earliest service developed
Grab Mart
Grab Food
Grab Pay
Grab Hotel
Grab Ticket
Grab Care
Service area:
Eight countries in Southeast Asia
Business
Economy
Sharing economy
The largest SPAC currently listed
Acquired Uber's shares in Southeast Asia in 2018
Establish cooperative relations with existing companies
Life
Meet the daily needs of consumers
Provide services based on national cultural differences
Law
There are doubts about illegal operation of vehicles in some areas
The acquisition of Uber may cause market monopoly
Marketing Objectives
Brand Awareness
Implement a series of CSR activities and appreciatin day that involves the stakeholders of Grab
Customer Retention
Conduct activities for both drivers and passengers together,gathering feedback.
Focus on target market
Increase in promotional activities and roadshows by 15% to test if the Grab Car (Economy) is feasible
G2
DSEAS2 Yoga
IBS1 Felline
IBS1 Verona
IPCM3 Yolanda