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Nike Air Jordan - Coggle Diagram
Nike Air Jordan
Document 2
1) Explain what a "signature shoe deal" means.
means that players wear the shoes of the brand he signed with when practising his sport.
Michael Jordan - Air Jordan // Neymar - Puma etc.
2) Explain the role of basketball players in the success of the brand.
It increases the value of the brand
higher performances
enables
to sell more shoes
Document 1
1) What did Michael Jordan do for Nike?
first
partnernship
with the brand
basketball player
2)Are these sneakers still produced?
new colorful shoes every week
YES
3) Explain the link between 'storytelling' and marketing.
related to
history
storytelling is a marketing strategy
the company creates a 'universe' around the
brand