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Ladéma Marketing & Sales - Coggle Diagram
Ladéma Marketing & Sales
Non paid
Instagram
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1 Ig story o fminimum 5-10 slides, 3-4x a week
Every week:
- Flexbattles
- Find the flex
- 1 text/story post (me)
- Blog news - sundays
- 1 UGC (replaced by pure product carousel until influencers start)
- 2 try-on videos (replaced by 1 video of the girls or me)
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Graphic design for socials per month
Find the flex graphic design 50€ x 4 = 200€
Pinterest (templates + management) = 250€
IG + FB (templates + scheduling) = 150€
Total = 600€
Email marketing
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Email flows (fixed)
Post-quiz (4 emails, 1 template)
Post-purchase flow (3 emails, 1 template)
Abandoned cart flow (2 emails, 1 template)
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Direct mail
Mlle Zoé letters or announcements for launches and more. Flexible budget, 2,5€ per customer
April = 800 * 2,5€ = 2000€
Paid
Influencers
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10 influencers every month, about 3 posts per influencer
Facebook ads
Re-engagement
Remarketing
Blog article ads
Article ads only = 40€/day IGstory ad (1200€/month)
Reengagement + remarketing = 60€/day (1800€/month)
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Budget
For January 2022
Web design blog: 1000€
Articles/scheduling blog : 1250€
Graphic design: 600€
Ads for articles = 600€
Total = 3500€
December 2021
Brand identity = 200€
Email marketing templates = 600€
Graphic design social media templates = 600€
Graphic design website = 250€
Articles = 1250
Total = 2900€
Website
Re-do product page 2 types : Flex, jewelry
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