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Conformity, climate change, social media, image - Coggle Diagram

- - - - resistant to simple contagions (spread through one connection)
    - - resistant to complex contagions (require multiple contacts)
    - - compartmentalizers
      - samplers
      - tight knitters
        
        echo chambers: false sense of collective wisdom
        
        transitivity: closer to ppl who cooperate with your friends
        
        trust: baseline likelihood of cooperating
        
        reciprocity: closer to ppl who cooperate with you
- - - - immediacy - how close the group is to you in space and time
      - number - people in the group
      - strength - importance of the group
  - - - enforced by gossip
  - - - Minority influence - minority groups must be consistently expressing the same view