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product life cycle, principle of marketing chapt 9 - Coggle Diagram
product life cycle
growth stage
new competior
price stable or decline
sale increse
consumer education
profit increase
promotion and manufacturing cost
maturity stage
many supplier
subtitute products
slowdown in sale
increase promotion and R&D
maturity stage modifying strategies
product modifying
market modifying
marketing mix modifying
introduction stage
little or no profit
high distribution and promotion expense
slow growth
decline stage
harvest the product
drop the product
maintain the product
fads
temporate periods of unusually high sales driven by customer
additional product and service considerations
principle of marketing chapt 9
acquisition
buy whole company patent to produce someelse's product
idea generation
systematic search for new product idea
internal
company' own fomal reseach
staff entreprenur
external
customer competitor supplier
crowdsourcing
inviting broad communities
idea screening
identify good ideas and drop poor ideas
R-W-W screening framework: is it real? can we win? is it worth doing
develop and check concept
phát triển sản phẩm mới: thiết kế xây dựng phát triển để tạo sp có đặc điểm khác biệt tm
phát triển và thử nghiệm mô hình
ước tính lợi nhuận
sàng lọc ý tưởng
xây dựng chiến lược mar
hình thành ý tưởng
khảo sát khách hàng
nhà phân phối đối thủ cạnh tranh
thử nghiệm thị trường
thương mại hóa