Please enable JavaScript.
Coggle requires JavaScript to display documents.
MARKETING - Coggle Diagram
MARKETING
MARKETING PROCESS
-
-
4 Ps
PRICE (LIST PRICE, DISCOUNT, PAYMENT METHODS, PAYMENT PERIOD)
PLACE (LOCATIONS, COVERAGE, LOGISTICS, TRANSPORT)
PRODUCT (DESIGN, QUALITY, BRANDING, PACKAGING)
PROMOTION (ADVERTISING, SALES PROMOTION, PUBBLIC RELATIONS, PERSONAL SELLING)
- IMPLEMENTATION AND CONTROL
-
NOW
-
MARKETING CONCEPT
- WHERE TO PLACE THE PRODUCT
-
THE DATA COULD BE
PRIMARY
MAIL, FACE-TO-FACE, PRODUCT TESTING...
-
-
-