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MARKETING - Coggle Diagram

- - - - TARGETING
      - SEGMENTATION
        
        MAYBE
        
        DEMOGRAPHIC
        
        GEOGRAPHIC
        
        PSYCHOGRAPHIC
        
        BEHAVIOURAL
      - POSITIONING
        
        MARKET MAP
        
        IDEAL PLACE
        
        GAP
  - - - PRICE (LIST PRICE, DISCOUNT, PAYMENT METHODS, PAYMENT PERIOD)
      - PLACE (LOCATIONS, COVERAGE, LOGISTICS, TRANSPORT)
      - PRODUCT (DESIGN, QUALITY, BRANDING, PACKAGING)
      - PROMOTION (ADVERTISING, SALES PROMOTION, PUBBLIC RELATIONS, PERSONAL SELLING)
- - - - PRODUCE THE PRODUCT
        
        PLAN AND DEVELOP
        
        PROMOTE THE PRODUCT
        
        WHERE TO PLACE THE PRODUCT
        
        PRICE THE PRODUCT
      - THE DATA COULD BE
        
        PRIMARY
        
        MAIL, FACE-TO-FACE, PRODUCT TESTING...
        
        SECONDARY
- - - - DESCRIPTIVE/TRUTHFUL
      - EASY TO SAY/SPELL