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Chapter 4 - Coggle Diagram
Chapter 4
The structure of mass media texts
- Headline (title)
contains the main idea of the text in a condensed form
the key to comprehension the text
intrigues the reader
Stylistic devices
alliteration
assonance
rhyming
sound symbolism
word-building patterns
allusions to popular notions and sayings
expand socio-cultural background knowledge
Phonetic play:
usage of connotations, idioms, set expressions
usage of metaphors
oxymoron
Subtitle
widens the idea
Body copy
paragraphs
separate parts with their own title
Signature
the name and the post address
Slogan (motto)
short, emotionally coloured phrase