Please enable JavaScript.
Coggle requires JavaScript to display documents.
Local SEo - Coggle Diagram
Local SEo
Google My business
-
-
-
GMB Things that matter
Business category. Choose the one that describes your business most accurately. Use additional categories to specify your niche, and update categories regularly, as new ones appear from time to time.
Keywords in your business title. Things are more difficult here. On the one hand, Google insists that the name of your listing must not contain descriptive keywords (unless the keyword is a part of your business’s legal name). On the other hand, your competitors that violate these guidelines and add descriptive keywords will be unbeatable in Google Maps listings. What should you do if you don’t want to violate the guidelines? Go and report the violator.
The physical address of your location in the city the search comes from. That is why having a separate listing for each of your chain locations is a must.
NAP consistency. All the business information across your citations must be consistent, i.e. the same.
-
-
-
According to Google, an entity is:
A thing or concept that is singular, unique, well-defined, and distinguishable.
-
Contribution.
contribution only focuses on a particular niche. It shows how much weight an entity has in its industry, and is determined by external signals (e.g. reviews)
-
Notability. Notability is the entity's relative importance. The key idea here is that you cannot compare global popularity metrics (links, mentions, etc.) of entities in different niches, since the niches themselves differ in their popularity.
-
On Page Optimisation
-
-
-
schema
-
Schemas for local businesses include many features such as an address, opening hours, social media profiles, and many other ones
-
Bing Places
-
with a DA of 94, Bing is also a valuable citation source – which can help you with your Google visibility too.
What matters to Google
local results are based primarily on relevance, distance, and prominence.