Local SEo
Google My business
Citations
mobile performance
Reviews
According to Google, an entity is:
A thing or concept that is singular, unique, well-defined, and distinguishable.
Prizes.
Contribution.
Notability. Notability is the entity's relative importance. The key idea here is that you cannot compare global popularity metrics (links, mentions, etc.) of entities in different niches, since the niches themselves differ in their popularity.
Relatedness.
this mechanism lets Google understand the words and concepts and the way they are interconnected.
This metric is based on the prizes an entity has received. Literally. Real prizes in real life.
contribution only focuses on a particular niche. It shows how much weight an entity has in its industry, and is determined by external signals (e.g. reviews)
click to edit
What matters to Google
local results are based primarily on relevance, distance, and prominence.
GMB Things that matter
Business category. Choose the one that describes your business most accurately. Use additional categories to specify your niche, and update categories regularly, as new ones appear from time to time.
Keywords in your business title. Things are more difficult here. On the one hand, Google insists that the name of your listing must not contain descriptive keywords (unless the keyword is a part of your business’s legal name). On the other hand, your competitors that violate these guidelines and add descriptive keywords will be unbeatable in Google Maps listings. What should you do if you don’t want to violate the guidelines? Go and report the violator.
The physical address of your location in the city the search comes from. That is why having a separate listing for each of your chain locations is a must.
Google reviews matter most!
Review Score
Review quantity
Keywords in the review text
On Page Optimisation
Bonus Tip! Find local landmarks to feature in your content.
you can add a map on your website and point out the directions to your location from the most popular nearby places.
If some locations have local nicknames widely used and understood by people, mention them, too
Speed
mobile friendly
schema
structured data
Schemas for local businesses include many features such as an address, opening hours, social media profiles, and many other ones
validate your schema with Googles structured data tool
NAP consistency. All the business information across your citations must be consistent, i.e. the same.
Moz Local
Brightlocal Big up brightlocal as their content is very very helpful!
SEM rush Local SEO tool ( Yext)
Got local organisations / Social Accounts to talk about your business
covers google / google mobile / google maps/ Bing and Bing Local
Bing Places
Simple google my business update tool!
with a DA of 94, Bing is also a valuable citation source – which can help you with your Google visibility too.