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Assessing the impact of design on the development of digital services -…
Assessing the impact of design on the development of digital services
Design is a strategic problem-solving process that drives innovation.
The article analyzes how the spread of design is changing the organizational logic of established companies.
Context
It creates business success, and leads to a better quality of life through the development of innovative products, services, systems and experiences.
The article analyzes how Brazilian organizations of different sizes and sectors have redefined their management models to incorporate design as a catalyst for change.
Objective
It is expected that the text contains responses from design projects that have improved the logistics of companies and brought brands to market knowledge. Mainly in digital form (UX Design, or Interface Design digital) as it appears in the title of the article. Strategic design, graphic design and sensory design, applied.
Methodology
Bibliographic research
Exploratory research
Internet search
Conclusions:
Design practices have great potential to promote interdisciplinary interaction;
Using design thinking as a common language makes discussions more efficient and productive;
The project adds improvements in results;
Strategic decisions
Learnings:
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We understand that Design Thinking as a form of methodology or tool, has a lot to add in improving projects, especially those that interfere in improving people's lives, as the methodology is concerned with the consumer's experience.
Reading the article, we got to know several new words and concepts, including for our area where they make a difference if they are well applied.
Students: Gabriela Fritsch, Joice Cipriani e Luísa Born
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Link:
https://www.scielo.br/j/gp/a/HBc34XmkZ7gXSYt5tF8hpWj/?lang=en
Citation:
The success of a company is based on its ability to develop new skills to create and sustain competitive advantages.(Prahalad & Hamel, 1990)
When designing and developing
digital interfaces, designers face problems that are distinct from problems traditionally encountered by scientists and engineers
that are generally defined, divisible, with finite possibilities of solutions, and with at least one correct solution (Simon, 1973)
Keywords
Design
Strategy
Success
Organizational changes
Managemento
User experience