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Project Documentation and
Company Programming
cinco-software-de-gestión…
Project Documentation and
Company Programming
Plans and Programs
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Definition of objectives
It is called the end you want to reach or the goal you want to achieve. It is what drives the individual to make decisions or to pursue his aspirations. It is synonymous with destination, end, goal.
Forecast and Prospective
Forecasting explains the future through the past and foresight explains the future through the future. - According to the attitude towards the future:forecasting adopts a passive and at best adaptive attitude, and foresight adopts an active and creative (proactive) attitude
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Information sources
Internal
Direct selling expenses
Fixed: salaries, social security and other fixed allowances of the sellers
Variables: allowances and travel, commissions and incentives (premium, etc.) of the same
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Printed
The term propaganda is usually used for communication with the masses for religious, political or social purposes. In economic terms it is used for the type of advertising of an institutional nature by a company in order to obtain the knowledge and trust of the public. consumers of the company in general and not of a particular product.
External
The data are usually stratified according to the age and income level of the community, as well as other economic variables, and are very useful to acquire the broadest and most in-depth knowledge possible about the market in which the company develops its business. activity.
Electronic
Once the brand has been selected and being clear about the objectives that the company has to achieve, it must decide what type of advertising it is going to do, what media it is going to use and what type of advertising medium.
Information Collection
Operability
The goal is to start formulating a structured questionnaire, designing specific questions to measure in the "real world", existing phenomena or attitudes in your conceptual framework of work..
Market research
It covers all the activities that allow an organization to obtain the information it requires to make decisions about its
environment, its marketing mix (price, product, place and promotion) and its
current or potential customers.
Polls
Series of questions asked of many people to gather data or to detect public opinion on a given issue.
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Information processing
Model Building
Each firm develops a method, outline, or format that appears to best suit its own needs.
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Analysis of data
The value of an investigation depends on the results. And since the data does not have
the gift of words, analysis and interpretation are fundamental elements of any project
Storage
It consists of searching and processing information about changes in the environment of an organization