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Situation analysis, Strategy, Targets - Coggle Diagram
Situation analysis
less social media presence
Less marketing strategy in social media to attract youngsters
No engagement of social media influencers to talk about the benefits of wakaf
No strategy daily updates or weekly updates in social media using Instagram, FB or TikTok regarding Wakaf
Not showing off enough of the good charity programs that has been done
Age group persona issue
Never done analysis on the age group
Never done analysis on donor's persona
Never done analysis to tackle the certain target age group
Promotion issue to other states.
Not limiting to only Johor but to other states as well
Not enough exposure about Wakaf in other states
Not enough marketing strategy on other state
Promotion issues
Not vigorously
Not enough
Less importance to promotion using social media
No proper infrastructure system for marketing
No mobile apps
Not enough promotion on website
No attractive feature in the website
Border issues with the other states
Difficult to penetrate to other states
Strategy
Having latest program as 'Hibah Lil Wakaf'
Fast spreading
Attracting people
Converting into Ain (shares)
Targeting the JCorp staff then planning to penetrate outside Johor
Awareness program
Conducting campaign with TV Al-Hijrah
TV shows with TV3
TV show to explain on the benefits as awareness by religious leaders
E-Marketing
In midst of developing a system
Started to have database regarding the donors
Moving from manual system to E-system
Attracting youngsters but not vigorously
Campaign for students / children where children can wakaf for their parents
Released a touching and sentimental video approach
Tackling schools and Universities
More than 3000 roadshows programs
Getting partnership with MARA for unit trust product to avoid conflict with other states
Having Wakaf clinics around Malaysia to increase the popularity and the benefits to others
Targeting mainly on Johor because easy to approach and make them understand on the benefits
Joined larger firms by having booth and invited Ustaz (religious leaders) to give talk.
Targets
Promotion to make Wakaf famous
Increase the presence in social media
Exploring on E-Marketing strategy
Expands to all races - serves to all - Not only for Muslims but to Non-Muslims as well
Tackling the corporates companies
To achieve the target of RM 1 billion on waqaf asset buy 2022
All parties must get the benefits and to improve the society
Penetrate in other states