Please enable JavaScript.
Coggle requires JavaScript to display documents.
ADS503 TUTO 4 - Coggle Diagram
ADS503 TUTO 4
QUESTION 1
Starbucks' brand is ranked 33rd among the top 100 Most Powerful Brands,while McDonald's brand is ranked 28th among the top 100 Most Powerful Brands.
-
-
-
Starbucks employees give their overall culture a 75 out of 100, whereas McDonald's employees give it a 65 out of 100.
employees at Starbucks rate their diversity score at 76 out of 100, whereas employees at McDonald's rank it at 66 out of 100.
employees at McDonald's rate their gender score at 64/100, whereas Starbucks employees evaluate their gender score at 77/100.
employees at McDonald's give their Perk and Benefits Score a 54/100, while employees at Starbucks give their Perk and Benefits Score an 81/100.
when it comes to compensation culture, McDonald's ranks 56 percent lower than Starbucks on Compensation Culture Ratings, based on 9672 employee ratings.
QUESTION 4
The indigenous knowledge usually focuses on matured-long-standing traditions and practices of certain regional, indigenous, or local communities. The indigenous people use their knowledge to interpret their relationship with the local environment.
Among the Malay social capital, indigenous knowledge considers the spiritual values (religion and customary), ilmu kebatinan (metaphysics), natural science and competency in utilizing the adaptive process of change and social control.
Starbucks was initially named Pequod. This name was inspired by the American classic tale of Moby Dick, and was later changed to Starbucks, a name that derived from the ship's chief mate
The famous twin-tailed siren on Starbucks’ logo was inspired by Greek mythology. According to these stories, it was assumed that sirens were creatures that lured sailors in order to attack and devour them off the coast of an island in the South Pacific. Hence, it could be said that the siren similarly symbolized Starbucks’ desire to lure coffee lovers to its store.
First, the hometown of the Starbucks company is in Seattle, a port city located right on Puget Sound causing them to feel so close to water.
Second, Starbucks also enlightens how coffee often travels long distances across the water to get to the company. Even today, it arrives at the port in big container ships.
QUESTION 5
1) Generate more profitable promotions of Starbucks and Customers by knowing information about what customers needs.
2) Increase the ability to compete with other companies by improving product quality through Knowledge management.
3) Starbucks also uses the Knowledge Management system in dealing online with customers so that customers can buy Starbucks products anywhere and anytime through the Starbucks application.
4) Through Knowledge management Starbucks can also reduce the cost of training by sharing tacit knowledge and also using implicit knowledge. For example, tacit knowledge by teaching how to produce a product of higher quality while implicit knowledge Starbucks can produce manuals on customer management.
QUESTION 3
Communities of practice is a group of people who share common concern, a set of problem or interest in a topic where everyone work together to achieve the goals.
-
QUESTION 2
SIMILARITIES
Growth Strategy
MCDONALD'S
The enterprise has grown to about 38,000 restaurants globally that serve close to 70 million customers
STARBUCKS
Starbucks already has presence in more than 78 countries and territories. To maximize revenues and growth in these current markets, the company applies market penetration by opening more company-owned stores or licensed/franchised café locations
Advertising Strategy
MCDONALD'S
• McDonald’s Happy Meals included toys like popular Teenie Beanie Baby Promotion in 1996 and 1997 and established a Global Marketing Alliance with Disney/Pixar in 1998 (Promoted their movies).
STARBUCKS
They invests heavily and believes strongly in mobile marketing. It has embraced digital innovation by developing and rolling out a Starbucks app for paying for products, tipping baristas, earning and redeeming rewards
Technology
STARBUCKS
In 1998, it was one of the first companies to launch a website; in 2002, it began offering WiFi to its customers, helping to start the transition from quick coffee stop to all-day hangout.
-
DIFFERENCES
STARBUCKS
• Starbucks’ business model is aimed at high spending customers and, hence, its stores are geared for a lower daily volume.
• Starbucks chose to locate their chain of coffee shops are in urban areas where are next to schools, universities to intend for students or young generation of coffee drinkers who are 18-year-old to 24-year-old people.
• Starbucks has been successful in focusing the customers’ attention on the quality of the experience, the enjoyable memories that can be woven together in its stores and not on the pricing of its products.
MCDONALD'S
• McDonald’s is working on a transformation and introducing more “gourmet” menu items, which should increase the average customer spend per visit
• McDonald’s concentrates on very distinguished and untapped demands that Starbucks probably cannot fulfill the client expectations. For instance, in rural and impoverished areas
McDonald's is the biggest purchaser of beef, pork, and potatoes in the United States. They are second for the largest purchaser of chicken. Since McDonald's is purchasing high levels of potatoes, beef, and chicken their higher buying power also reduces the price they charge customers.