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Why companies need to comply to the Sustainable Package requirements?, How…
Why companies need to comply to the Sustainable Package requirements?
Regulation
Country legislation on packaging of using sustainable materials
Against on group activists policy on environmental protection
Prevent deforestation and other sort out environmental group activist
Actively involve on the movement to preserve the environment against deforestation issues
To preserve the environment
Save planet (pollution to ocean and lands)
To improve the climate change impacts
Decrease carbon footprint
To reduce the greenhouse gas emission
Example: Apple products
Low carbon design packaging
All the wood fiber in the packaging is either recycled or from responsibly managed forest.
93% of the packaging is fiber-based - less plastic in packaging
72% recycled content in fiber packaging
100% of the natural wood fiber in the packaging comes from resposibly maintained forests.
Using 99% recycled tungsten and 98% recycled rare earth elements
Smarter Chemistry
Arsenic-free display glass
Mercury-free
Brominated flame retardant-free
PVC-free, Berlyllium-free
Reduce CO2 emission from incinerator
To reduce Global warming and natural disasters
To preserve the availability of the resources for the future generation
Lower shipping cost
Costs saving
Simple packaging
More storage space & money saving
Renewable or recycled materials (buy & sell)
Reuse - e.g. Starbucks sell the mug, then customers can reuse (get RM2 off)
Shipping - optimized for transportation, reduce their costs by lowering the amount of space in cargo
Helping other business sector / supply chain
Recovered and utilized in biological/nano-technology and/or industrial closed-loop cycles
Factor and acknowledgement of technologies or innovation in packaging industry
Example: HP
Producing nearly 40 million notebooks in China yearly.
HP's sustainable packaging solution - Partnering with BillerudKorsnas - started using fluting and liner made with fiber sourced from responsibly managed forest.
Fibre is strong and decreases packaging materials by 29%, reduce materials and maintaining protection
Less cost to authorities / Solid Waste and Public Cleansing company on disposal
Recycled material business industry
How does the sustainable packaging used as marketing tools?
Environmental Protection-
Create awareness on saving the planets
Business supports
To show support in product
Having a certified recognition of the eco-friendly bodies to incorporate with the product label
Creating awareness by implementing the recycling images on the product with creativity
Example:
a) Shifting the recycling message to the front of pack, Exterior packaging is made of 100% recycled cardboard and non-toxic inks
b) The cardboard box features a window to show the product and the compostable film inside, to appeal to the customer’s curiosity
Kit Kat removed the artwork and replaced with recycle symbol to create recyle awareness
To encourage and educate the people to 'give the planet a break' or 'save nature' by recycling their soft plastic correctly
Activities that support green packaging used:
a) Kid's coloring contest
b) Eco-friendly package campaign & customer incentives
Environmental Protection -
Promotion
Attractive Labels on the packaging
Printed Bills/Receipt:
Paper void labels are produced from renewable materials
Paper Packaging: One package - one material
Suggest some creative reuse options on the product packaging to encourage the customer to have recycling mindset
Colors that reflect on green packaging
Show off the eco-friendly initiatives of the brands involved in
Incorporate into advertisement of eco-friendly product & packaging
Market the sustainable commitments on the product website
Explain regarding the sustainable strategy on the in the 'About' page to let the customer know on the efforts and the initiatives the you are taking on the packaging
Promote more creative advertisement online and in social media to encourage the sustainability for the customer's purchasing decision
Food / product safety
Example food container: Using plastic storage can release of chemical when heating the food & using this green material brand you are safe because it is made by natural material / resources at the same time preserve the quality
Economic & Social Development-
Meets market criteria for efficiency and cost
Emphasization of material is obtained, produced, trasnported using renewable energy
Produced using cleaner production product and best practices
Effectively recycled or recovered after use
Example for coffee lover: all must be sustainable inside and out
Social Development -
Attract people who are keen on contributing to saving the planet
Collaborate with charitable organization to give certain % from the profit to the organization who striving to save the planet
Eco-friendly packages
Creative ways of branding by incorporating the eco friendly labels
Market penetration by introduction usage of all eco-friendly packaging to this group
