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Sustainable Packaging - Coggle Diagram
Sustainable Packaging
How the sustainable packaging is used as the marketing tool.
Protect from negative publicity or images
Avoid the negative image from not using sustainable packaging
Sustaible packaging gives a good impression of the brand. This is because it shows that the sellers care about the environment and corporate responsibility.
Brand Differentiation
Green brand attitude
Consumer Experience
concern about the environment
Being a responsible and sustainable
convey the reputed durability and longevity
Displays value
Opportunities for environmentally conscious customers
play role in the element of value proposition
Channel for communication
Helps to deliver the products' value and benefits
Create the impression of product quality and performance
Improve Customer Loyalty
Promoting eco-friendly packaging
Share how to dispose the/reuse the packaging
Create a page dedicated to your sustainability efforts
Show your results to customer such as the number of trees saved by using reclaimed material.
Go to social media and spread awareness about climate change
Explaining to the consumer how the packaging can be reused, recycled, or composted
Launch digital campaigns to spread the word about your business
Reward Customers and Partners that Practice Sustainability
Create a sustainable marketing message
The reason that companies need to comply to the sustainable package requirements
Human Aspects
The health and safety of their employees and local communities
Sustainability and Business
Public opinion - Raise environmental awareness
Government initiatives to ensure sustainable protection
Shows corporate social responsibility
Lower Shipping Cost
Higher product’s perceived value
High profitability
Requires less storage space
Environmental Aspects
Limited Natural Resources
Pollution
Climate Change
Eco friendly
Easy to dispose
Recycle
repurposed or composted
Lower carbon footprints
fewer carbon emissions releases during production than traditional packaging does
Andrew Lee Heng Yong MBS211120
Ng E Lynn MBSA211117
Periyalatah A/P Therumurthy MBS211066
Li Huayu MBS211163