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Shared Lodging – Airbnb, G5 (IBS1_Joseph, IBS1_Ellie, IBS_Hulan_June,…
Shared Lodging – Airbnb
Scaling Product
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core value interviewers
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gears
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- Free marketing without advertising
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Value Propositions:
- Simple booking process
- Wide range of provide homes to choose from
- Competitive prices compared to hotels
- Convenience of living like a local
Customer Relationships:
- Self-service
- Customer support
Channels:
- Word of mouth
- Social media
- Travel bloggers
Customer Segments:
- Budget travelers
- Leisure travelers
- Locals looking for extra income
- Unconventional travelers
Key Partners:
- Investors
- Travelers
- Hosts
- Insurance companies
- Payment providers
Key Activities:
- Maintain a platform
- Provide customer support
- Conduct user research
Key Resources:
- Community of hosts & guests
- Platform
- Developers & other staff
Cost Structure:
- Patform development & maintainance
- Marketing
Revenue Streams:
- Booking fee
- Affiliate marketing
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