To better understand the customer, I would suggest marketers up draw up their demographic portrait. This process is a bit like creating a character in the video game Sims: at the beginning, you have a digital person with a zero background, but gradually he has a house, work, hobbies, and friends. It is important to make the portrait as detailed as possible so that the abstract client turns into an old acquaintance. Also, if you have direct competitors, it will be logical to look for the target audience among their subscribers on social networks. You can add potential customers as friends and invite them to your group, write private messages, or set up targeted advertising on them.