Overall, most of Chipotle's content is distributed through shared social media platforms. The company does have owned platforms that include the company blog and website. Chipotle engages in several paid areas including print advertising, billboards, pay-per-click advertising, search engine marketing, and paid social media advertising. Chipotle also has earned content in the form of press releases, influencer reviews, and third-party interview podcasts. The company does not engage in syndication. Chipotle does not put its content on other websites or social platforms. I do not feel that this is a missed opportunity because syndication will not help them because they are a restaurant that serves food and not products online. I do feel that Chipotle could expand in the area of owned content.