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Scotiabank Ad- Hockey for All Brainstorming - Coggle Diagram

- - - - Purpose: The purpose of this ad would be to inform. In fact this ad can also be entertaining. It can also persuade people to stand up and take action for what's right. #makeachangeinhockey #hockeyforall
- - - - When the person asks "do they even have ice in China", It made me realize something. What if the man wasn't from China and was from another country like Korea, Thailand, or Japan. This shows that the ad thoroughly displayed and spoke on the stereotypes that are around specific races.
      - Power: This ad challenges the use of power in society. Depending on their identity they will be given more power in society. At times females are not allowed to participate in some sports in countries. In the ad, the stereotypes around different people included shows that these people don't have much power to say what they want and do what they want. Media influences opinions and stereotypes which reinforces the amount of power you have through media. In the ad the people ignore the statements and continue playing hockey. This shows that they are trying to gain more power (in terms of rights to do things) which challenges the aspect of race influencing the amount of power an individual has.
        
        Hierarchy: This ad challenges the topic of hierarchy. Both identity and power fall into this concept. In the ad it is shown that people persevere after the hate comments against them due to the fact that their hockey is their "heart" and soul". Many hockey/sport players are underestimated due to their disabilities, genders, race, etc. This would put these type of people at the bottom of the social classes, they would be the less fortunate unfairly treated people. Sports players who are seen as "perfect" in society would be at the top of the social classes because of the amount of fame they're given.
        
        For instance, at the time stamp 0:36 it shows a man wearing a turban. Beside that in apple message format it is written "Shouldn't he be coaching cricket? Yeah can he even skate?" This shows that players are challenged by stereotypes around their races and heritages. People would see Indian people only coaching sports like cricket because people think it is their homelands national sport, when really field hockey is India's national sport. This reinforces the hierarchy, the way people look down on each other due to their nationalities. When an "outsider" or someone of a divergent race enters a country of another type nationality or race they are looked down on and would typically be at the bottom of social classes.
- - - - Arguments: Women's hockey is practically the same as men's hockey there is no specific reason. In society men are perceived to have more power than women. This is due to the fact that they seem more "smarter" and "stronger" the ideal hockey players. The statement "make me a sandwich" is as if a man can not see a women in a hockey uniform and instead would like to see them in normal house clothes.
- - - - Conventions:1. The use of animated text 2. There was also a slogan/catchphrase or comeback by a man 3. Entertaining 4. Included bank name and sponsors name 5.Dramatic lighting effects