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Low Pipeline Conversion Rate - Coggle Diagram
Low Pipeline Conversion Rate
Unoptimized Planning
Low conversion rate
Leads generated is high and converted is low.
Different expectations of the customers
Not adopting the right channel of engagement.
Cost cutting leading to more tele sales than direct sales
Marketing leads have lower conversion
marketing events reduced due to the limited budgets this year.
Social marketing leads are not working.
Right point of contacts are not targeted
for B2B the social channels are not that effective
We should remember to follow up the best leads and drop the dead leads (P0)
Appoint the best performing sales team for standardized sales process (P2)
Monitor pipeline metrics and update the pipeline regularly (P1)
We should shorten the B2B sales process (P3)
Product and Market Factors
Leads generated is high and that of converted is low.
Consumer Expectations are different.
Existing product offerings are not suitable for the market'
Product is outdated and no development in last year
Firm expects the product to be relevant for next 3 market years
No new development has been made during the last year
cost optimization with the reduction of workforce in product engineering
All market surveys showed the current product is optimal
We should focus on providing the latest tech to the customers by investing more in Product Engineering (P1)
More focus should be provided to find out what the possible leads are expecting, by updating the leads information (P0)
Not adopting the right channel of engagement