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SWOT ANALYSIS, . (STRENGTH), WEAKNESS, OPPORTUNITIES, THREAT, Products are…
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STRENGTH
- Highly trustworthy in the market
- Culture of continuous innovation helps adobe to retain customers
- Adobe has combined digital media with data creation which is very helpful to professionals, leading to increasing loyalty
- Has around 9,000 employees globally
- Adobe also has major development operations in United States, Canada, Germany, India, Romania and China.
- One of the most trustworthy and recognized brands globally
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WEAKNESS
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- The inventing features by adobe are not customer oriented. The customers marginal satisfaction is less
- Creative software packages or suits are not attracting customers as they are too costly
- Adobe does not have a differentiated product by which it can foray into linux OS
- Parent company has not developed expertise in linux OS
OPPORTUNITIES
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- The brand is well established in market, brand extension can help in launching newer products
- Having an innovative driven culture and workforce, the company has the potential to identify and capitalize on customer needs
- As reach of computers is increasing exponentially in industries, more markets are opening
- Acquisition of smaller players can help in increasing product portfolio
THREAT
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- Many computer users are shifting to Linux(open source). Absence of adobe products in linux may lead to customer loss
- The newer versions of software are perceived more unstable by some professionals who can create negative publicity
- Some companies have banned adobe to develop products for them. E.g Apple. More customers shifting to apple, will lead to higher loss of customers for Adobe
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- Products are Linked in 98% of internet enabled desktops, hence increasing customer reach