Please enable JavaScript.
Coggle requires JavaScript to display documents.
METHODS OF COLLECTING SECONDARY DATA - Coggle Diagram
METHODS OF COLLECTING SECONDARY DATA
USAGE OF SECONDARY DATA IN RESEARCH
It serves as a specific reference of research in some point in time
May be used as the sole basis for a research study, especially research that requires the use of historical data
It is used to support a larger research study
ADVANTAGES AND DISADVANTAGE OF SECONDARY DATA
ADVANTAGES
Low cost or free
Allow you to generate new insight from previous analysis
Time-saving
Availability and easily accessibility
DISADVANTAGES
Data already outdated
Term used differently
Different units of measurement
Lack of evidence to verify its accuracy
Secondary data is the data collected by other parties. This data might be obtained for a different purpose.
SECONDARY SOURCES
INTERNAL
Production summary
Financial and accounting report
Department report
Marketing and sales report
EXTERNAL
Published book
Periodical report
Computerize database (online/CD-rom)
Government sources
University publication (theses/research records)
Company publication
PROCEDURE FOR COLLECTION OF SECONDARY DATA
COMPUTERIZED SEARCH
Online database
CD-ROM/ offline database
ADVANTAGES AND DISADVANTAGES
Advantages
Speed
Flexibility
Up-to-date
Disadvantages
Imprecision
Wide capable
Limited sources
LIBRARY SEARCH
Government sources
Miscellaneous sources
Periodical sources
Book sources
BIBLIOGRAPHIC SEARCH