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"Fast fashion" Link Title - Coggle Diagram
"Fast fashion" Link Title
What Is Fast Fashion
Fast fashion is a design, manufacturing, and marketing method focused on rapidly producing high volumes of clothing.
Its history
Up until the mid-twentieth century, the fashion industry ran on four seasons a year: fall, winter, spring, and summer
Nowadays, fast fashion brands produce about 52 “micro-seasons” a year—or one new “collection” a week
The brands then have massive amounts of clothing and can ensure that customers never tire of inventory.
It wasn’t until the 1960s that a well-timed marketing campaign for paper clothes proved consumers were ready for the fast fashion trend. This resulted in the fashion industry quickening its pace and lowering costs.
According to Fast Company, “apparel companies make 53 million tons of clothes into the world annually,” and the amount has surely increased since the article’s original release in 2019. “If the industry keeps up its exponential pace of growth, it is expected to reach 160 million tons by 2050.”
Is Fast Fashion Bad?
The fast-fashion manufacturing process leaves a lot to be desired, and pieces are often thrown away after no more than a few wears.
Companies like Topshop and Fashion Nova are greatly concerned with their bottom line and are banking on the “ocean of clothing” they churn out for profit.
Ethical fashion advocates have worked hard to unpack this complicated narrative, but the cost and exclusive-sizing are still barriers for many.
“Fast fashion isn’t free. Someone, somewhere is paying.”
— LUCY SIEGLE
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The best option, the slow fashion
Slow fashion offers an alternative, with mindful manufacturing (sometimes including vertically integrated and in-house production), fair labor rights, natural materials, and lasting garments
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