The colourless multi-colouredeness of whiteness secures white power by making it hard, especially for white people and their media, to ‘see’ whiteness. This, of course, also makes it hard to analyse. It is the way that black people are marked as black (are not just ‘people’) in representation that has made it relatively easy to analyse their representation, whereas white people - not there as a category and everywhere everything as a fact - are difficult, if not impossible, to analyse qua white” (459).
White has become the norm. It is everything, so people have never tried to analyze whiteness. However, people analyze blackness because it is considered different. White has some superiority because it is the norm.