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Ads Campaign - Coggle Diagram
Ads Campaign
4. Campaign Settings
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Networks
Where the ad will appear - E.g. Google Search Network - An ad can appear on Google Search sites & non-google search sites that partner with Google (Search Partners)
Devices
By default, all devices are targeted
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Bidding & Budget
- Bid Limit - Limit of what you'd pay per desired interaction with the ads in an ad group
- Budget - The average amount you're comfortable spending each day on the campaign
Ad Extensions
Include even more info in your ads, such as location, a website page link, or a phone number
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2. Campaign Components
- Reach desired customers (audience) by using keywords, Dynamic Search Ads, and Audience Solutions
- Use expanded text ads and responsive search ads to get your business in front of customers when they're searching
- Apply the best bidding strategy that fits your marketing objective & optimise for this objective
3. Campaign Types
- Search
- Display
- Shopping
- Video
- Smart
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4. Campaign Structure
- Account
- Campaign
- AdGroups
- Keywords : Ads