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RTE chicken product: B2C Consumer behaviour - Coggle Diagram

- - - - Transitional foods: food that starts with one texture an change into another when moisture is applied
- - - - Green & Healthy
        
        Willing to pay premium prices for 'organic/all-natural ingredients' & 'environmentally friendly/sustainable materials
        
        Partner with recycling company to recycle pouches
        
        Regnerative farms
        
        Convenience
        
        Faster turnaround times
        
        Quicker decision making
        
        Conscious consumerism & experiential selling
        
        Shareworthy experiences & leisure activities
      - Beauty market
        
        Collagen
    - - Product looking too healthy?? I ever heard of a friend who mentioned "太健康了" - healthy food may be perceived as not tasty
    - - Need for an escape from mundanity, more variety of experiences
        
        Enhance product experience by incorporating social activities
        
        Paying more attention to mental health
- - - - Innovate to position closer to homemade offerings
  - - - Packaging features & claims:
        
        Small aluminium pouches
        
        Include nutrients in FOPL, 'contributes to ___% of daily requirement'
      - IDEA GENERATION
        
        Lutein rich stuffed chicken
        
        Instant chicken collagen oats with probiotics with carogold
        
        Rehydratable chicken snack
        
        Swedish meatball
        
        Pure chicken/veg
        
        ready to eat dumplings
        
        Healthier okonomiyaki
  - - - Children falling sick
    - - Saving time while providing the best for their children / convenience
  - - - Food and taste preferences are key factors determining food choices
        
        Eg. Stirred fried garlic vegetables > Boiled
        
        Fruits cut and bagged up > Same plate beside main meal
        
        Bright colours and interesting shapes
    - - Parents punitive disciplinary method, hence they eat in secrecy
        
        Inconsistent healthy eating messages
    - - Lack of a good role model
        
        Punitive disciplinary method
- - - - More protein, more calcium
      - Hospital food too bland
      - Chicken may be too difficult to chew
      - Dysphagia?
      - Limited access to food due to weakness and mobility issues
        
        Mainly dependent on food rations/free meals -> Inability to make food choices
    - - Favourite foods
        
        Oats, RTD kway teow, brown rice vermicelli,, plain instant noodles
  - - - Presence of LAB improve gut health & better absorption
    - - Supplement calcium