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PRICE - Coggle Diagram
PRICE
Major Pricing Strategies
Customer value-based pricing
Cost-based pricing
Competition-based pricing
Operational Pricing Strategies
New-product pricing
Market-skimming pricing
High initial price
High revenue
Market-penetration pricing
Low initial price
High market share
Product-mix pricing
Product-line pricing
Optional-product pricing
Captive-product pricing
Product-bundle pricing
Price-adjustment
Discounts
Quantity
Seasonal
Segmented pricing
Customer-segmented
Product-form
Location-based
Time-based
Psychological pricing
Odd prices
Lucky numbers
Promotional pricing
Dynamic pricing