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PRODUCT - Coggle Diagram
PRODUCT
Product/ Market offering
Pure tangible goods
Pure service
Do not result in any
Ownership
Intangibility
Inseparability
Variability
Perishability
Goods-and-services combinations
Experience
What it will do for customers?
Organizations
Persons
Places
Ideas
3 levels
Core customer value
Actual product
Augmented product
Types
Consumer products
Convenience products
Shopping products
Specialty products
Unsought products
Industrial products
Materials and parts
Capital items
Supplies and services
Product Decisions
Individual Product
Product Attributes
Quality
Performance
level
Conformance
consistency
Features
Style and design
Branding
Packaging
Labelling
Support services
Product Line
Line filling
Line stretching
Product Mix
Add new product lines
Lengthen existing product lines
Add more versions of each product
Pursue more or less product line consistency
Branding Strategy
Name selection
Selection
Protection
Sponsorship
Manufacturer’s brand
Private brand
Licensing
Co-branding
Development
Line extensions
Brand extensions
Multi-brands
New brands
Positioning
Attributes
Benefits
Beliefs and values
Product Life Cycle
Product Development Stage
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage