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Marketing Lecture 1 - Coggle Diagram
Marketing Lecture 1
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Definition for Marketing
Deliver value to all involved in the transaction (customer, company, society at large)
In organization, include multiple functions (branding, advertising, supply chain, etc...)
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Marketing Mix
Product
Design, packeting, warrenty, benefits given to customer
Any good, service, idea that can be marketed is called a product
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Promotion
All activities marketers take to communicate product/service (advertising, etc..)
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Functions
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Physical
Flow of goods from producer to consumer (Shipping, warehouse, packaging, returns)
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Facilitating
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Customer research, etc...