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Fundamentals of typography - Coggle Diagram
Fundamentals of typography
Typography
Is the
process
of
arranging**
letters
,
words
, and
text
to make
written language
legible
and
appealing
when
displayed**(=demonstrado)
For a designer it is one of the most important tools to master for an effective visual communication
A tyographic message aside form being beautiful it has to convey meaning
it involves creative aspects like design and practical issues like the selection of type
Typeface and font
Typeface
is the design of alphabet
the shape of the letters
set of one or more fonts in one or more sizes designed with stylistic unity
numerals
punctuation marks
ideograms and symbols
Font
one size
one depth
one width
of a typeface
12pt is the size
Styles and family
Style
variations in the depth and width of the letterforms(Regular,
italic
,
bold
)
by using fonts in different styles
we can highlight or emphasise an element
Family
Group of typefaces that are designed to be together
by using fonts of the same familiy we can have consistency
Serif
small line attached to the end of a stroke letter
easier to read
because they make individual letters more distinctive
makes horizontal connection between letters
helping eye movement