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PRIMARY DATA COLLECTION METHOD - Coggle Diagram
PRIMARY DATA COLLECTION METHOD
SURVEY METHOD
FACE-TO-FACE INTERVIEW
DISADVANTAGES
INCOMPLETE RESPONSE
ERROR IN RECORDING
HIGH COST
REQUIRE CLOSE SUPERVISION
ADVANTAGES
DATA MORE ACCURATE
THE INTERVIEWER CAN NOTE SPECIFIC REACTIONS BY RESPONDENT
HIGHER RESPONSE RATE
PEOPLE WILL RESPOND IN GOOD GESTURE AND PROVIDE ACCURATE RESPONSE
INTERVIEWER CAN SENSE OUT IF THE RESPONDENT IS TRYING TO HIDE SOMETHING
TELEPHONE INTERVIEW
ADVANTAGES
LESS EXPENSIVE
LESS TIME CONSUMING
EASY MONITORING
DIS ADVANTAGES
FEWER QUESTION COULD BE ASKED
DIFFICULT TO GET GOOD RESPONSE
LOWER RESPONSE
MAIL SURVEY
DISADVANTAGES
SLOW DATA COLLECTION SPEED
LOW RESPONSE RATE
ADVANTAGES
NO INTERVIEWER BIAS
LOW COST
COMPUTERISED QUESTIONAIRE
DISADVANTAGES
LOW CONTROL OF DATA COLLECTION METHOD
VERY LOW RESPONSE
ADVANTAGES
VERY HIGH DATA COLLECTION SPEED
NON INTERVIEWER BIAS
LOW COST
OBSERVATION METHOD
DIRECT OBSERVATION
ADVANTAGES
THE RESEARCHER GETS A CLEARER PICTURE AND A BETTER FEELING OF THE SITUATIONS FOR HIS STUDY
THE DATA OBTAINED REFLECT THE ACTUAL BEHAVIOUR OF RESPONDENTS
DISADVANTAGES
THE DATA COLLECTION PROCESS IS CUMBERSOME AND TEDIOUS
THE RESPONDENT WILL NOT ACT HIS NORMAL BEHAVIOUR IF HE KNOWS THAT HE IS BEING OBSERVED
MECHANICAL OBSERVATION
DISADVANTAGES
LOW ABILITY TO OBSERVE IN A NATURAL SETTING
LESS FLEXIBLE
ADVANTAGES
LOW OBSERVATION BIAS SINCE MECHANICAL OBSERVATION INVOLVES THE NON-HUMAN OBSERVER
IT OFFERS HIGH DSIGUISE BY USING THEHIDDEN CAMERA
CONTENT ANALYSIS
DISADVANTAGES
POTENTIAL OF OBSERVATION BIAS
LOW ABILITY TO OBSERVE IN NATURE SETTING
ADVANTAGES
HIGH DEGREE OF OBSERVATIONSPECIFICATION AND MEASUREMENT
HIGH DEGREE OF DISGUISE SINCE THE DATA COLLECTED OVER THE SITUATION TOBE OBSERVED