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method of collecting primary data - Coggle Diagram
method of collecting primary data
SURVEY METHOD
Personal Interview
Face-to-Face Interview
advantage
data more accurate
can get respondent reaction
higher response rate
disadvantage
incomplete response
error inrecording
high cost
Telephone Interview
advantage
less expensive
less time consuming
easy monitoring
disadvantage
less question can ask
lower response rate
difficult to get cooperation
Self-Administered Questionnaires
Mail Survey
advantage
low cost
no interview bias
disadvantage
slow data collection speed
low response rate
Computerised Questionnaires
disadvantage
low response rate
low control of data collection
advantage
low cost
high data collection speed
no interview bias
OBSERVATION METHOD
Direct Observation
advantage
data obtain reflect behavior of respondents
the researcher get clear picture of the study
disadvantage
respondents will not act normal if they know
the process is tedious
Mechanical Observation
advantage
using hidden camera
low observation bias
disadvantage
less flexible
low ability to observe in natural
Content Analysis
disadvantage
potential of observation bias
low ability to observe in natural
advantage
high degree of disguise
high degree of observation