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Method Of Collecting Primary Data - Coggle Diagram
Method Of Collecting Primary Data
Survey method
Personal Interview
Face-to-face interview
Advantages
High response rate
May defect false information
Disadvantages
Expensive
Expression of interviewer may affect the respondent's answer
Telephone interview
Advantages
Save Time
Less Expensive
Disadvantages
Only those with phone can be reached
Low response rate
Self-Administered Questionnaire
Mail Survey
Advantages
Less expensive
Can cover a wide area
Disadvantades
Low response rate
Late response
Computerised questionnaires
Advantages
Save time
Can ask more questions
Disadvantages
Should be prepared using the major languages of the target group
Require high level literacy
Observation method
Mechanical Observation
Advantages
Low observation bias
High disguise
Disadvantages
Less flexible
Low ability to observe
Content Analysis
Advantages
High degree of disguise
High degree of observation
Disadvantages
Low ability to observe in natural setting
Potential of observation bias
Direct Observation
Advantages
Data obtained reflect the actual behaviour of respondents
Reasearchr gets a clearer picture and a better feeling of the situations for this study.
Disadvantages
The respondent will not act his normal behaviour
Data collection process is cumbersome and tedious