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Culture loss is accelerating due to globalization and gentrification -…
Culture loss is accelerating due to globalization and gentrification
Solutions
informative video/documentary
Interactive/information poster
Recreation/modernized/reimagined traditional product
Problems
Hong Kong
Western take-over
Fashion cultural loss of Hong Kong traditional Cheongsam(Qipao), due to introduction of western products
Traditional Hong Kong staples/icons, eg. neon lights, lanterns, wood carved furniture being replaced by global products
Globalization has spread other cultures, eg. western fashion, and has diminished others.
New technological innovations
Local business loss due to global production of fast fashion, and move away from handmade tailoring to innovative factory technology
Authentic methods of production over taken by more efficient and affordable processes. “
Visuals
Western take-over
New technological advancements
Client/Target Audience
Youth of Hong Kong
Tend not to wear traditional clothing due to the stigma of it not being "casual wear", or it noot being cool and trendy anymore
cultural appropriation vs cultural appreciation
Tend to support and buy from fast fashion brands, however notice that they lack uniqueness
People around the world
Misunderstanding of culture due to past misconceptions
Uneducated about the beauty of the culture
