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:smiley: THE PRIMARY DATA SOURCES :pen: - Coggle Diagram
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THE PRIMARY DATA SOURCES
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Observation Method :fountain_pen:
Mechanical Observation :explode:
Advantages :check:
It offer high disguise by using the hidden camera.
Low observation bias since mechanical observation involves the non-human observer
Disadvantages :green_cross:
Low ability to observe in a natural setting
Less flexible
Using mechanical devices such as video cameras to record customers behaviour. Not require respondent to be interview. It will captures the respondent behavior for analysis.
Content Analysis : :checkered_flag:
Advantages :check:
High degree of disguise since the data is collected over situation to be observed
High degree of observation specification and measurement
Disadvantages :green_cross:
Low ability to observe in natural setting because observation takes place after the behaviour has occurred.
Potential of observation bias because human observer is involved in data collection process.
Used to study communication rather than behaviour, or physical objects. Obtain data by observing and analyzing the contents or messages of advertisements, newspaper article, television program, etc
Direct Observation :unlock:
Advantages :check:
The data obtained reflect the actual behavior of respondent
The researcher gets a clearer picture and a better feeling of the situations for his study
Disadvantages :green_cross:
The respondent will not act his normal behaviour if he knows that he is being observed
The data collection process is cumbersome and tedious
Identify respondents and record the required data based on observes. Suitable for study the behavior of respondent.
Survey Method :question:
Self-Administered Questionnaires
Mail Survey :unlock:
Advantages :check:
Geographical stratification and more cheaper
Respondents are afforded the time to produce answers that might be thought through more carefully
Disadvantages :green_cross:
Only simple questions can be asked and any doubts the respondents might have cannot clarified
Low response rate and the respondent may be filling up the questions wrongly because nobody is on hand to explain the question
Self-administered questionnaire. Consist of outgoing envelope, cover letter, questionnaire, return envelope and possibly an incentive
Computerized Questionnaires :silhouettes:
Advantages :check:
Low cost and non interview bias
Very high data collection speed
Disadvantages :green_cross:
Very low response rate
Low control of data collection method
Internet survey & E-mail survey
Personal Interview
Face-To-Face Interview :star:
Advantages :check:
Higher response rate & Data more accurate
Can note specific reactions and respondent usually respond with good gesture and provide accurate responses
Disadvantages : :green_cross:
High Cost & Incomplete response
Error in recording and require close supervision
Personal interviewed. Door-to-door interview, Mall intercept interview, Computer-Assisted Personal Interview (CAPI)
Telephone Interview :fire:
Advantages :check:
Less expensive compared to face-to-face interview and easy to monitor
Less time consuming
Disadvantages :green_cross:
Lower response rate and fewer questions should be asked
Difficult to get good cooperation
Can be use if has complete directory of telephone numbers of population under study. Traditional Telephone Interview & Computer Assisted Telephone Interview (CATI)
Survey Method :pencil2:
To elicit information for study
Asked questions based on information needed
Asked in verbal forms(Interview), writing(mail questionnaire), or though computer(internet or e-mail)
Structured Questionnaires : :confetti_ball:
Disadvantages :green_cross:
No assure that the person who responds to the questionnaire is the intended respondent or the legitimate respondent
Poor rate of response from respondents
Advantages : :check:
More respondents and wider area can be covered
Lowest cost incurred
Most Popular methods. Self-explained and self-administered