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Method Of Collecting Primary Data, SURVEY METHOD - Coggle Diagram
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SURVEY METHOD
PERSONAL INTERVIEW
FACE-TO-FACE INTERVIEW
Involved trained interviewers visiting people to collect data and record the responses.
ADVANTAGES
- High response rate
- May detect false information
DISADVANTAGES
- Expensive
- Expression of interview may effect the respondent’s answer
TELEPHONE INTERVIEW
Involves trained interviewers phoning people to collect data and normally short in duration.
ADVANTAGES
- Save time
- Less expensive
DISADVANTAGES
- Respondents can end the interview very easily
- Low response rate
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