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Running Lean - Coggle Diagram

- - - - How do you identify early adopters?
    - - What is the minimum feature set needed to launch
    - - Will customers pay for a solution
      - What price will they bear?
  - - - Prizing
      - Scarcity
      - Anchoring
      - Confidence
  - - - Welcome ( set the stage )
      - Collect Demographics ( Test customer segment)
      - Tell a story ( Set problem context )
      - Demo ( Test Solution )
      - Test Pricing ( Revenue Streams )
      - Wrapping Up (The Ask)
      - Document Results
  - - - Can identify the demographcis of an early adopter
      - Have a must-have probelm
      - Can define the minimum features needed to solve this problem
      - Have a price the customers is willing to pay
      - Can build a business around it ( using a back-of-the-envelope calculation )
- - - - Development Skill
      - Design Skill
      - Marketing Skill
  - - - Under the problem
      - Define the solution
      - Validate qualitatively
      - Verify Quantatively
    - - Product Risk : Getting the product right
        
        First Make sure your have a problem worth solving
        
        The define the smallest possible solution
        
        Build and validate your MVP at small scale
        
        Then verify at large scale
      - Customer risk: Building a path to customers
        
        First identify who has the pain
        
        Then narrow this down to early adopters who really want your product now
        
        First start with outbound channels
        
        Gradually build develop scalable inbound channels
      - Market Risk : Building a viable business
        
        Indentify competition through existing alernatiives and pick a price for your soolution
        
        Test pricing first by measuring what customers say
        
        The test pricing by what customers do
        
        Optimize your cost stucture to make the business model work
- - - - Via email , contact number , faq,community forum
  - - - UVP (landing page)
        
        Unique value prospostion
        
        Supporting visual
        
        A clear call to action
        
        Invitation to learn more
        
        Social Proof
      - Pricing Page
      - Other page ( about , tour , terms )
- - - - Goal
      - Work in progress limits
      - Buffer lanes
      - Features thatn can be killed at any stage
      - Continuous Deployment
      - Two Phase Validation
    - - Understand the problem
        
        Backlogs
        
        Customer Pulled requests
        
        Internal Requests
      - Define the solution
        
        Mock-up
        
        Demo
        
        Code
        
        Validate Qualitatively
        
        Partial rollout
        
        Validate qualitatively
        
        Verify Quantitavely
        
        Full rollout
        
        Verify Qantitavely
- - - - Activation
      - Retention
  - - - Viral: High Referral
        
        Viral Coefficient > 1
      - Paid: High Margins
        
        Customer Life time value > 3 * Cost of customer acqusition
      - Sticky: High Retention
        
        Customer Acquistion Rate > Churn Rate
    - - Selection process
        
        Start with validating your value metrics
        
        Understand how customers behave with your product
        
        Pick an engine to tune
- - - - Create One Page Lean Canvas Initial Business Plan
      - Your Product is not your product , the entire business model is your product
  - - - Product/Solution Fit
        
        Do I have a problem worth solving?
        
        Three question
        
        Is It something customers want?
        
        Will they pay for it? If not , who will?
        
        Can it be solved?
      - Product/Market Fit
        
        Have I built something people want?
        
        Measure it
        
        Pivot before Product/Market Fit
        
        Optimize after Product/Market Fit
      - Scale
        
        How do I accelerate Growth?
  - - - Measure
        
        learn
- - - - Does your landing page get noticed?
      - Do customers make it all the way through your activation flow?
      - What are the usability hot spots?
      - Does your UVP demonstrate adn deliver on your UVP?
    - - Can you bring on more customers usign your existing channels?
    - - Do customers pay for your solution?
  - - - Welcome (Set the stage)
      - Show Landing Page (Test UVP)
      - Show pricing Page (Test Pricing)
      - Sigup & Activation ( Test Solution )
      - Wrapping Up (Keep Feedback Loop Open)
      - Document Results
- - - - Drill into your subfunnels
      - React out to your users
      - Catch and report unexpected errors
    - - Send gentle email reminders
      - Follow up with your interviewees
    - - Implement a payment system
      - Get lost sales prospects to talk to you
    - - Ask for customer testimonials
- - - - Build a frame around learning not pitching
      - Don't ask customers what they want Meaure what they do
      - Stick to a script
    - - Start with your first-degree contacts
      - Ask for introductions
      - Play the local card
      - Create and email list from teaser page
        
        Ask them for interview
        
        Give something back
        
        Use techniques sucha and cold calling , emailing and linkedIn
  - - - Product Risk
        
        What are you solving?
      - Market Risk
        
        Who is the compeitiion?
      - Customer Risk
        
        Who has the pain?
    - - Measuring how customes react ot your top 3 problems
    - - Specific repeatable action will expected meausrable action
    - - Create Problem interview script
        
        Welcome (set the stage)
        
        Collect Demographics ( Test customer segment )
        
        Tell a story ( set problem context)
        
        Problem Ranking ( Test Problem)
        
        Frequenlty reorder the problem list
        
        Explore Customer's worldivew ( Test Problem)
        
        Wrapping Up ( The hook and Ask)
        
        Document Results
        
        With google forms
    - - Review weekly results
      - Start to home in on early adapters
      - Refine the problems
      - Really understand theiry existing alternatives
      - Pay attention to words customers use
      - Identify the potential paths to reading early adopters
    - - Can identify the demographics of an early adopter
      - Have a must-have problem
      - Can describe how customers solev this problem today
    - - Product Risk
      - Market Risk
      - Customer Risk