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BNA_G1_MUJI, KP manufacturers shipping companies real estate…
BNA_G1_MUJI
background
founding background
1980s: Japanese market tend to empharsize dazzling colors and brands
business idea
simple, natural, and life of texture
environmental-friendly
:red_cross:over packaging
reasonable price with high quality
inspect material and manufacture process
no brand
merchandise
7000+ products
household goods
kitchen utensil
fashion
stationery
electronics
home appliance
cosmetics
food
furniture
flagship store
overseas locations
japan
124 outlets
328 directly operated stores
international
Asia
China (264), Taiwan(51), South Korea(30), Hongkong(19), Thailand(17), Singapore(11), Malaysia(7), Indonesia(6), Philippines(5),Saudi Arabia(4), India(4), Bahrain(3), Turkey(2), Kuwait(2), Qatar(2), Vietnam(2), Oman(1)
North America
US(17),Canada(8)
Europe
UK(12), Italy(8),France(7), Germany(7),Spain(6)Finland(1), Ireland(1), Sweden(1), Poland(1), Portugal(1),Switzerland(1)
Oceania
Australia(5)
motivation
news
Japan's Muji loses latest logo case against Beijing textile firm
Why Muji is sucessful
Product style
Simplify
Wide range of products
Everything from household items to kitchen utensils
FMCG products
Consumers have the habit of buying simply, quickly, impulsively and emotionally.
concept of life
Back to basics as a way of life
Keep expanding
Entering different industry
Management & Marketing
The most effective promotions are those that allow products to promote products
Price
Affordable
Purpose
Understand its marketing strategy and management
Not just selling goods
bookstore
design
restuarant
Step by step
Not blindly opening a shop
Design each product carefully
Reduce unnecessary waste
Staff system
Lifetime employment system
Learn SPA mode
Directly grasp consumer information
Realize fast delivery
Fast return of funds
Unique and novel product planning
Shorten the length of the supply chain
BMC
VP
product that are:
1.unique
2.minimal and clean
3.non-branded
4.made with quality materials
5.available long-term
6.produced with concern for sustainability
a shopping experience that is:
1.queit
2.inspiring
3.surprising
4.relaxing
5.delightful
KP
manufacturers
shipping companies
real estate agents
international legal firms
government agencies
thonet
nissan
KA
product design
manufacturing
employee hiring/training
store maintenance
KR
designers
sales /managers
logistics
trainers
home office
satellite offices
local agents
CR
pleasant store environment
clean aesthetic
trust in product quality
no branding
concern for sustainability
COST
material costs, salaries, rents, marketing and sales, CSR activities
CH
in-store purchase
online store
CS
teens/college students
design fans
people on a budget
young professionals
people who appreciate japanese culture
organizing enthusiasts
environmentally-conscious shoppers
REVENUE
sales from domestic stores, sales from international stores, sales from online stores, sales from cafe&meal muji